GEMMY BEAR - online commercial (DC)

CONTENT SHOOT FOR ‘GEMMY BEAR’ - DIRECTORS CUT.

A VISUAL POEM OF DIFFERENT MOOD-DRIVEN SHOTS TO IMMERSE THE VIEWER INTO THE FEELING AROUND THESE PENDANTS MADE FROM DIVERSE GEMSTONES. THE CONCEPT OF THIS PROJECT ALL CAME DOWN TO SHOWING ABSTRACT AND ORGANIC SHAPES AND TEXTURES. BOTH FOUND IN EARTHLY MATERIALS SUCH AS MARBLE AND GORGOTES, BUT ALSO THE LANDSCAPES OF THE HUMAN BODY.

THE SHAPES AND TEXTURES STAND IN CONTRAST WITH THE REFINED AND POLISHED PRODUCT. RESULTING IN A SENSORY JOURNEY AROUND THE GEMMY BEAR.

2023